Crocs Inc. Announcing New Crocs, New You Wardrobe Makeover Contest Finalists

Crocs recently announced the ten finalists in the New Crocs, New You wardrobe makeover contest, and is inviting consumers to help select the grand prize winner by judging videos from each finalist sharing why she believes she deserves the makeover. The contest was inspired by Crocs’ own fashion-forward makeover, which is evident in its stylish spring women’s shoes. 

Struggling fashionistas from across the country entered the New Crocs, New You contest for a chance to win the grand prize toe-to-head makeover in New York City with national style and beauty expert, Jenn Falik. The entrants were narrowed to ten finalists who each received a new wardrobe of spring and summer Crocs shoes. They all shot short videos telling the world why they deserve the New Crocs, New You makeover, which can be viewed at www.crocs.com/newyou.

“Spring is the perfect time to take your warm-weather wardrobe to the next level with some on-trend purchases, like the colorful new spring and summer styles from Crocs,” said Falik. “I look forward to sharing more of my wardrobe makeover tips with the New Crocs, New You grand prize winner during our shopping spree in New York City.”

The finalist videos will be available for viewing and judging from now until May 20, during which time Crocs is encouraging consumers to help judge the finalists by watching and ranking one or more of the videos. Each day during the judging period, Crocs will randomly give away one pair of new Crocs shoes to a consumer just for helping to judge the finalists. 

In addition to announcing the New Crocs, New You finalists, Crocs also today announced a $50,000 donation to Dress for Success Worldwide, which was driven by donations made to the organization for each entry into the contest from March 21 to April 15. Specifically, for each contest entry, Crocs donated $5 to Dress for Success Worldwide. The international non-profit organization plans to use the donation from Crocs to help provide disadvantaged women with the clothing, guidance and tools necessary to succeed in work and life.

The new Translucent styles from Crocs that inspired the “New Crocs, New You” wardrobe makeover contest feature the signature comfort of Crocs footwear with a fashion-forward look, perfect for styling up warm-weather wardrobes. A number of these new styles include a modern take on classic silhouettes complete with translucent, spring-inspired colors. All of the new styles are available for $49.99 or less.

Shoppers looking for tips on how to make the most out of spring and summer shopping trips can watch a short video with Falik at http://www.youtube.com/watch?v=IlQKtDA1Qu0. The video also includes a highlight of each of the finalists and further instruction on how to help judge the entries.

Additional information about the newest Crocs™ shoes for the entire family is available at crocs.com.